Hanes had an innovative new product and knew they needed to target a younger audience. So we created Hans to bring a higher consciousness message regarding the nether regions.
Everyone knows GEICO can save them money. What they don't know is that they do way more than that, homes, pets, RVs, etc. How can people find out more? Simple, by taking a closer look.
We won the tic tac business with a simple tagline, “go little.” It worked in two ways. Celebrating the little things in life and a supportive rallying cry to all things little.
The Conveyor Belt Campaign was the opportunity for the Martin Agency to do what it does best. We made the world’s largest retailer warm, real, and most of all funny. All based on a simple, relatable, shopping truth, every cart tells a story.
Tens of millions of likes, sales up for the 1st time in 2 years, and a bunch of awards.
Penske is literally everywhere, getting stuff we use everyday all over the country for huge brands and retailers. They wanted a bold tone that felt proud without being boastful.
I.T. people are the rarely lauded behind-the-scenes heroes who keep organizations working. So we chose outer space as the perfect place to visualize their heroics, coupled with the power of Intel’s VPro platform.
Hanes had been at Martin Agency for just about 20 years. We were a new team & wanted to try something different. We locked arms with our clients to try a new direction, and ended up with a musical anthem. We got some pretty cool press around our position on men’s body positivity & acceptance.
To prove how bold little can be we went big and shot some videos for social media and pre roll. To get these sold I grabbed some co workers & shot a proof-of-concept, the client liked it so much they found money to make these.
Ahhh, the Gecko in all his green glory. It is an honor to be picked to bring this iconic character to life.
We knew that millennials were aware of the Gecko but he didn’t resonate because they don’t watch TV. So we put him where their eyeballs are, on their phones. Embedding him in nostalgic games & offering up quick tech tips, making the Gecko relevant in social media posts & pre roll.
TIAA provides investment and retirement for those who do good, Healthcare and Higher Education professionals who after all the good they have done deserve a comfortable retirement. We wanted prospects see that TIAA understands their passion and how tough, demanding and emotional their days can be. We paired the visuals with an unexpected read of Emily Dickinson's "Live in Vain" poem.
This work pushed me out of my comfort zone in two ways. One, making gritty, real, emotional, visceral story telling instead of the humor I usually rely upon. And two, 3:45 am call times as we remotely shot during Covid in Sweden for three days.
GEICO wanted to show off their best in industry app. Basically a product demo. But it had to be done in a GEICO way. So we created these for Pre-roll and Social. Pirates, sloths, lazy humans with kitty laser pointers, and unicorns, all using the GEICO mobile app to take care of claims on their cellphones? Easy peasy.
DISCOVER Card wanted move from their humorous campaign for identity theft. We wanted show how pervasive and common identity theft is with a different sophisticated touch.