We launched the campaign with a rug pull, a spoof on video loaders. Getting into the One Show & Communication Arts. TV and OLV were simple, graphic and fun.
Our social strategy was to be nimble, flexible, and relevant - creating assets perfect for the moment. Quick type treatments, 3D and video, all geared for the small screen. The work on FB, IG, and Snapchat blew away all previous benchmarks.
Our leave behind complemented the idea perfectly, we constructed slightly larger tic tac containers that held key pages of our little presentation.